Backed by Dr Gummer's Good Play Guide

The quality mark for great indoor play.

Good Play Zones is an independent, evidence-based mark that helps families find indoor play venues that are genuinely good for children. Join the growing national network.

Good Play Zone stamp

Why it matters

To the untrained eye, one play centre looks much like another. The Good Play Zone mark gives families a trusted way to spot venues that support their child's development, and gives great venues the recognition they deserve.

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Trusted by families

An independent mark from the UK's leading authority on children's play, reaching hundreds of thousands of parents. Every listing says plainly how it was checked, and by whom.

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Stand out locally

Show families your venue is developmentally sound, and differentiate yourself from the centre down the road.

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Better play for children

Our standards are built around the play pyramid, helping venues offer richer, more balanced play.

Two ways in

Sign the free Good Play Pledge, or be assessed and carry the mark. We never present a venue's own assessment as ours.

Sign the pledge

Free, and open to anywhere children play. Seven commitments and a twenty-minute self-review.

Get listed

We list you publicly as a signatory and send your badge. Your self-review answers stay confidential.

Get assessed

When you are ready, we assess your venue ourselves against all 24 criteria of the Standard.

Carry the mark

Only assessed venues are called Good Play Zones. That is the one families are told to trust.

See the full pathway

Ready to commit?

The Good Play Pledge is free and open to any setting where children play. Seven commitments, a twenty-minute self-review, and one thing you will do better this year.

Sign the Good Play Pledge